Hooks & Angles

Angle 1

It's not your fault

"No matter why the breakup happened, you are not at fault... no healing can ever happen if you are constantly thrashing yourself over the loss."

Who it fits: People who keep replaying what they did wrong. Works well for women's lifestyle blogs, self-esteem pages and warm email lists.

Opening hooks

If you've spent the last few weeks replaying every argument, looking for the moment you ruined everything, please read this first.

There's one sentence a relationship counselor of over 20 years tells everyone after a breakup, and most people don't believe her the first time.

You can do everything right and still lose someone. That's the part nobody says out loud.

Blame feels like it's helping you make sense of things. It's actually the thing keeping the wound open.

Bridge to the video

Penny Price says healing can't start while you're busy punishing yourself, and her short video shows what to do instead: the 5 key principles to getting over your ex and being happy again.

Used in (6)

Angle 2

The pain is real (even chemical)

"If you really loved your partner, the feelings you're having are all part of an undeniable human response, mental, emotional and even chemical."

Who it fits: People who feel silly or "dramatic" for hurting this much. Strong for social posts, newsletters and health-and-wellbeing audiences.

Opening hooks

If you feel embarrassed by how much this breakup hurts, there's a reason it feels physical.

Your friends think you should be over it by now. Here's why your heart hasn't caught up with their timetable.

Heartbreak isn't just a figure of speech. A counselor who has sat with thousands of people after breakups explains why.

You're not being dramatic. What you're feeling is mental, emotional and even chemical.

Bridge to the video

Once you know the pain is a real human response and not a weakness, you can stop fighting it and start moving through it. Penny explains how in her short video on the 5 key principles.

Used in (7)

Angle 3

"Time heals" is a myth

Old swipe: "Time does NOT heal all wounds... you are left for a long time with a bit of a hole in your heart that you just choose to bury and try to ignore. But it can affect all your future relationships."

Who it fits: People who broke up a long time ago and still miss their ex, and anyone tired of hearing "give it time". Great for myth-busting posts and re-engagement emails.

Opening hooks

"Give it time" is the most common advice after a breakup, and for a lot of people it quietly backfires.

It's been months, maybe years, and you still think about them. Time was supposed to fix that.

Time doesn't heal a broken heart on its own. It just teaches you to bury the hurt somewhere you can't see it.

The hole a breakup leaves doesn't close by waiting. Here's what one counselor says actually helps.

Bridge to the video

Time on its own isn't a plan. Penny Price's short video gives you one: the 5 key principles to getting over your ex, whether the breakup came as a surprise, was mutual, or was your own choice.

Used in (10)

Angle 4

There's no magic pill (and that's okay)

"I wish there was a magic pill I could give you to make it all better... Sadly, there is no magic elixir... But, all is not lost."

Who it fits: Skeptical readers who have seen too many quick-fix promises. The honest tone builds trust with cold lists and paid traffic.

Opening hooks

I wish I could give you a pill that made the breakup stop hurting by tomorrow morning. There isn't one, and anyone who says otherwise is selling something.

There's no quick fix for a broken heart. But there is a better way through it than just waiting.

The honest truth about getting over someone is that it takes time and effort. The good part is that you don't have to do it blind.

A relationship counselor admits there is nothing she can say that will instantly erase the hurt. What she says next is why I'm sharing this.

Bridge to the video

Penny won't promise a magic cure, which is exactly why her approach is worth hearing. Her short video lays out the 5 key principles to getting through it, step by step.

Used in (4)

Angle 5

The emotional rollercoaster

"Discover how to ride out the rollercoaster of emotion that you are guaranteed to feel. From manic highs to horrible lows, the loss of real love hurts."

Who it fits: People who feel fine one day and fall apart the next and think they're going backwards. Good for short videos, Reels and story-style emails.

Opening hooks

On Tuesday you felt almost normal. On Wednesday a song in the supermarket undid the whole week.

If you're having one good day and three bad ones, you're not going backwards. You're on the rollercoaster.

The highs and lows after a breakup aren't random. Once you know the stages, they stop being so frightening.

Grief after a breakup moves in stages, and most people only know half of them.

Bridge to the video

Penny Price shows how to ride out the highs and lows instead of being thrown around by them. Start with her short video on the 5 key principles.

Used in (4)

Angle 6

Stuck in a "sadness rut"

"99 times out of 100, people do the wrong thing to get over their breakup": thinking about the ex day and night, dwelling on what must be wrong with you, constant contact, numbing the pain, denying the sadness, a routine that falls apart.

Who it fits: People who feel stuck months later. Ideal for list posts, checklists, threads and Pinterest.

Opening hooks

Most people make the same few mistakes after a breakup, and the worst one feels like the right thing at the time.

Do you check their profile before you even get out of bed? That's one of six signs you're stuck.

Three months on, two people with the same kind of breakup can be in completely different places. The difference is what they did in between.

If your daily routine fell apart the day they left and still hasn't come back, read this.

Bridge to the video

Penny calls it a "sadness rut", and she has helped people climb out of it for over 20 years. Her short video shows the 5 key principles that get you moving again.

Used in (5)

Angle 7

Never settle for second best

"Find out exactly what to do if your ex asks to get back together... be strong, make a clean break and never settle for second best ever again."

Who it fits: People tempted to go back to something that hurt them, or who fear being alone. Strong for warm lists and Facebook. Never promise a reunion.

Opening hooks

What would you say if your ex texted tonight and asked to try again? Decide now, while you're calm.

The most dangerous message after a breakup isn't a cruel one. It's the one that says "I miss you."

Being alone for a while is hard. Going back to something that broke you is harder.

You deserve someone who loves you completely for who you are, not someone you have to talk into staying.

Bridge to the video

Penny Price helps you get strong enough to make a clean break and never settle for second best again. It starts with her short video on the 5 key principles.

Used in (4)

Angle 8

A newer, happier you (new freedom)

"A way for you to move through your breakup to discover a newer, better and more loving and loveable you... honor your past while looking forward to a bright and fulfilling future." Order page: "learning how to embrace your new freedom to repair every facet of your life."

Who it fits: People ready to look forward. Works with hopeful, aspirational audiences, Pinterest, Instagram and the end of any sequence.

Opening hooks

Moving on can feel like admitting it's really over. It's also the first step towards a life you'll love again.

You can honor what you had and still look forward to what's coming. Those two things aren't enemies.

There's a version of you on the other side of this breakup who is happier than you can picture right now.

The box of their things in the cupboard doesn't have to decide what the rest of your life looks like.

Bridge to the video

Penny Price's whole approach is about growing through the breakup into a newer, happier you. Her short video shows the 5 key principles to get there.

Used in (7)

Angle 9

The "Breakup Sponsor"

"Find out what a 'Breakup Sponsor' is and why you desperately need one NOW... It's not a magic pill, but the support of a sponsor can be worth its weight in gold."

Who it fits: People who feel alone or don't want to burden their friends. A fresh, curiosity-led angle for cold traffic, native ads and TikTok.

Opening hooks

There's one person you need in your corner after a breakup, and it's probably not who you think.

Your friends are tired of hearing about it, and you're tired of being the sad one. A counselor's idea of a "Breakup Sponsor" helps with both.

People in recovery have a sponsor for the hard nights. Penny Price thinks you should have one after a breakup too.

Asking for help after a breakup isn't weakness. A counselor of over 20 years calls it a real sign of strength.

Bridge to the video

The Breakup Sponsor is one of the ideas in Penny Price's book. To see her whole approach, start with her short video on the 5 key principles.

Used in (6)

Angle 10

The 5 key principles (curiosity)

Sales page: "This short video reveals THE 5 KEY PRINCIPLES TO GETTING OVER YOUR EX and how to be happy again. If you're still suffering from the pain of your breakup, then you NEED to listen to every word of this video right now."

Who it fits: Any audience, any time. The simplest, most direct angle for short emails, text ads, bios, pins and P.S. lines.

Opening hooks

A relationship counselor of over 20 years has boiled getting over your ex down to 5 key principles.

If you're still hurting after a breakup, this short video is worth every minute.

Getting over your ex isn't about forgetting them. It's about 5 principles most of us were never taught.

Whether the breakup was a total surprise, mutual, or your own choice, start with these 5 principles.

Bridge to the video

Watch Penny Price's short video: The 5 Key Principles To Getting Over Your Ex And How To Be Happy Again.

Four rules for every hook

It's not your fault

Opening hooks

Bridge to the video

Used in (6)

The pain is real (even chemical)

Opening hooks

Bridge to the video

Used in (7)

"Time heals" is a myth

Opening hooks

Bridge to the video

Used in (10)

There's no magic pill (and that's okay)

Opening hooks

Bridge to the video

Used in (4)

The emotional rollercoaster

Opening hooks

Bridge to the video

Used in (4)

Stuck in a "sadness rut"

Opening hooks

Bridge to the video

Used in (5)

Never settle for second best

Opening hooks

Bridge to the video

Used in (4)

A newer, happier you (new freedom)

Opening hooks

Bridge to the video

Used in (7)

The 5 key principles (curiosity)

Opening hooks

Bridge to the video

Used in (8)